I analyzed my Past Year’s Web Traffic Data: Here’s the Insight: Traffic on Weekdays > Traffic in Weekends. In most cases, Traffic on Weekends drops by 40%!
In other Words: Not as many people read BLOGS on weekend as much as they do on Weekdays.
What Can you do with this insight?
> First, Verify that it’s true for your domain/field-of-expertise. I blog about Technology and so this insight is applicable to blogs like mine.
> If you plan to blog say Twice in a week. Schedule those Posts on Weekdays (instead of weekends)
What Data did I analyzed:
- WordPress.com site stats
- Google Webmaster Tools search queries report. This gives you the number of searches that include your “blog post” as one of the result. Here’s what it looks like:
Seems people are not searching for Technical content during Weekends. And less folks searching for “content” on Search Engines means Less Traffic (& less EyeBalls).
For my Blog, The Traffic Drops by 40% on Weekends. And that just means that lesser number of people are “listening” on weekends. Since I do not have a “schedule” for this blog yet – I would try to post things on weekdays instead of weekends. That’s what I would do – What would you do with this insight? Do you see the same Traffic pattern for your Blog?